How To Do A Cover Reveal With Impact.

Last week I revealed the cover for the next book in my children’s chapter book series, the Adamson Adventures. I knew this cover would excite future readers, but how was I going to share it with a wide audience?

The Adamson Adventures, books 1,2,3. Suitable for children aged 7 -12 years.

I did my research first. Googled how to do a cover reveal? I couldn’t find anything much that was helpful. The key words took me to cover reveals of other books, but didn’t show if they had been successful or gained much interest.

So I put on my thinking cap, and this is what I discovered worked.

I chose three quotes from my book and added photos on Canva. To this I also added the date on which I would reveal the cover.

Fossil Frenzy, The Adamson Adventures 3. Chapter book for children aged 7 -12 years.

I pre-scheduled each image to post at the same time each morning. Adding a comment to count down the days.

I shared these three images, three consecutive days and shared them as widely on social media as I could.

This built interest and intrigue for my story and the book’s cover. I had plenty of engagement and curiosity.

Finally I produced a video to reveal the cover using the Publishing Tools on my Facebook Author page. For those not sure how to do this, it’s really quite simple. Go to your Manage Page and click on Publishing tools. Scroll down and click Creator Studio. Then click Create Post. Select Multimedia , Create Slideshow. It’s easy to follow the prompts from there. You can choose the time frame for each slide and music to go along with it. Once complete, you can schedule the date and time you wish your video to go live.

Once my video was live on my author page, I also shared it to my personal page and as many groups as i felt were suitable.

The result was the cover reveal reached nearly 2,000 people and had 114 engagements on my author page alone. Add to this all the comments and likes within the various groups and I had the most engagement with a post than I have ever had before. A huge range of people have now seen my cover and know that Fossil Frenzy is coming soon.

I did a follow-up post the next day to thank everyone for all the amazing support and wonderful comments. I am so grateful to my brilliant cover designer Nikki Matthews, https://www.facebook.com/nikkijanedesign/. Nikki has produced the covers for all three books in the series. I adore her work.

Fossil Frenzy, the Adamson Adventures 3

A Lighthouse in Time, the Adamson Adventures 2

Secrets Hidden Below, the Adamson Adventures 1

Whether this translates into readers, only time will tell, but I can say that it did produce a lot of excitement and therefore had a huge impact. It is the best cover reveal I have ever done, and would certainly do it again.

I don’t have a release date yet, but Fossil Frenzy, The Adamson Adventures 3, will be available in time for Christmas 2020. Follow my Facebook page for updates.

Have you ever done a cover reveal?

How did you go about it?

Was it successful?

I am curious to learn your thoughts. Please leave a comment below.

Did you find this post helpful? If so, you might also like to read a few of my previous posts.

https://sandrabennettauthor.com/blog/2020/5/4/tips-on-preparing-a-perfect-pitch

https://sandrabennettauthor.com/blog/2020/6/1/how-will-you-choose-to-be-published

https://sandrabennettauthor.com/blog/2020/6/29/selfindie-or-traditional-publishing-the-pros-and-cons